Tuesday, 27 December 2011


Kia Optima K5 Launch: (From left to right) Mr Thomas Oh, Senior Executive
Vice President & COO of Kia Motors Corporation,
Mr SM Nasarudin SM Nasimuddin, Joint Group Executive Chairman
of the Naza Group of Companies,
Mr S P Choi, President for Asian Operations for Kia Motors Corporation,
and Datuk Hafiz Syed Abu Bakar, COO of Naza Kia Malaysia
at the launch of the all-new Optima K5.

Kuala Lumpur, Dec 27 – Naza Kia Malaysia today launched the highly acclaimed and much-anticipated All-New Optima K5 at its new flagship Kia Red Cube - Petaling Jaya outlet.

With a monthly target of 300 units, the All-New Optima K5 is set to make waves in the highly competitive D-segment of the market.

“The All-New Optima K5 is the embodiment of Kia’s new design direction. With a head-turning design, exhilarating drive, premium amenities and high level of safety specifications, we are confident the All-New Optima K5 will be one of the leading models in its segment next year,” said SM Nasarudin SM Nasimuddin, Joint Group Executive Chairman of the Naza Group of Companies.

With a refined, performance-oriented style with a sleek silhouette and an aggressive stance, the All-New Optima K5 was named ‘Best of the Best’ at the 2011 Red Dot Design Award.

From its auto-leveling HID xenon headlamps and LED-Daytime Running lights at the front to its dynamic and sporty profile to the LED rear combination lamps, the All-New Optima K5 has been labelled one of Kia’s most stunningly designed vehicles.

Through its 18-inch alloy wheels, side garnish, chrome door handles, gull-wing folding side mirrors and lowered stance, the All-New Optima K5 exudes both a sporty and elegant appeal.

Inside, the All-New Optima K5 features a plush leather interior, a high-tech and luxurious supervision cluster and a multifunctional steering with controls for audio, ECO-driving, Auto Cruise-Control and Bluetooth.

For the driver, the All-New Optima K5 is fitted with an 8-way electronically controlled seat with an integrated memory seat function which retains settings for two drivers based on their seating position.

Adding the overall ambience inside the All-New Optima K5 is a panoramic sun roof that is retractable in the front, an Infinity audio system connected to 8-speakers, a six-CD changer, AUX, iPod and USB connectivity and a dual-zone air-conditioner.

Other technological features in the car includes push-start ignition, auto-headlights, auto-wipers, a rear view camera display on the rear view mirror while the supervision cluster displays useful information such as engine oil service reminder, tire rotation service reminder, distance to service, fuel economy and steering wheel alignment.

Underneath the hood, the All-New Optima K5 is equipped with a fuel efficient Theta II 2.0 dual CVVT engine that produces 165 PS and 198 Nm of torque that is fitted to a six-speed automatic transmission that can be manually controlled through steering-mounted paddle-shifters.

The fuel consumption of the All-New Optima K5 on a combined cycle is 7.6-litres per 100 km.

The All-New Optima K5 also features an ECO control that optimises the drive train operation for the best fuel consumption.

Once engaged, the ECO control optimally adjusts the ECU, transmission and air-conditioner compressor to reduce the All-New Optima K5’s fuel consumption by 9.1%.

The drivability of the All-New Optima K5 is further enhanced through the use of a High Performance Damper (H.P.D) system at its suspension to deliver more responsive and proportionate damping action on both smooth and rough driving surfaces. This in turn results in improved riding comfort, efficient steering and enhanced handling.

The aerodynamics of the All-New Optima K5 receives a boost from its low ground clearance, front bumper lip and wheel deflectors that are aligned with the vehicle’s sleek profile to produce a coefficient drag of 0.29.

For safety, the vehicle comes with an Electronic Stability Program comprising of EBD, ABS, Traction Control System, Brake Assist System, Hill-start Assist Control, six-airbags, large brake discs for improved braking performance, front active headrests, child seat fixtures at the rear and a speed-sensing auto door locks.

“The All-New Optima K5 is a class ahead of its competition. With this vehicle, we will be able to take the Kia brand to new heights in 2012,” said Datuk Hafiz Syed Abu Bakar, COO of Naza Kia Malaysia.

The All-New Optima K5 comes in snow white, bright silver and platinum graphite. The latest entrant to Naza Kia Malaysia’s model line-up was unveiled to the media at the launch of the new Kia Red Cube – Petaling Jaya outlet.

The Kia Red Cube – Petaling Jaya outlet is the first of its kind in Malaysia and the second such outlet in Asean.

Featuring Kia’s new modern space identity, the Kia Red Cube – Petaling Jaya is a 3S (sales, service and spare parts) outlet and will serve as Naza Kia Malaysia’s flagship outlet.

With a strong emphasis on design and modern architecture, the new Kia Red Cube – Petaling Jaya is set to be a landmark and one of the most recognisable buildings alongside Federal Highway.

“In 2012, we will open another Kia Red Cube either in the northern or southern region. At the same time, 27 of our existing outlets are currently being upgraded to incorporate Kia’s new space identity,” said Datuk Hafiz.

The All-New Optima K5 has an on-the-road price of RM143,888.

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